Train-to-Change, CSR-Skills for Change Agents in European Tourism

Train_to_Change_Report_Work_package_2 (1)
 the analysis made by Universitat Autonoma de Barcelona

The implementation of Corporate Social Responsibility (CSR) is a quality feature that allows even small and medium-sized enterprises to meet future market requirements and enhance their competitiveness. The European policy increasingly encourages the tourism sector to conduct measures of social responsibility. Apart from an appropriate corporate culture and a management system this requires highly qualified and motivated employees for the CSR-innovation process.
TRAIN-TO-CHANGE acts in line with the challenges of the European labour market identified by the European Commission (“New Skills for New Jobs”): relevant CSR management skills will be taught through part-time and vocational training. Through the transfer of an existing training system 100 employees will be qualified as CSR managers and trainers in the partner countries. In the course of the training the CSR managers prepare a sustainability report. This will be done at the workplace which also involves the employers and creates added value for them. With TRAIN-TO-CHANGE a European training concept of vocational education and training will be created, incorporating the highly topical issue of Corporate Social Responsibility in tourism and providing sector-specific skills.
The project TRAIN-TO-CHANGE will analyze the training system to be transferred and determine the need for adjustment. The result is an approach to vocational education and training that responds to current and future labour market needs and provides sector-specific skills and competences.
Those skills will be obtained on the job with the support of ICT and as part of a CSR process of corporate development: Employees of tourism enterprises in five countries will be trained as CSR managers in the context of their jobs in order to act as change agents. The CSR managers will introduce a CSR system in their companies and prepare a sustainability report. Some of these CSR managers undergo further training as CSR
trainers to acquire the skills to act as multipliers and contribute to further dissemination. A career-long training concept for the qualification of CSR managers will be tested in practice and disseminated in Europe through the partner network.
The testing of the training concept by the target group and in everyday operation promotes their involvement in the development and transfer of the concept. Through education and training of employees in the tourism industry to as CSR managers and – partially – to CSR trainers the target group itself plays a key role in the long-term development and adaptation of the qualification system to future labour market needs.
Work Packages 
 WP1: Planning and project management 
Development of a quality management plan in order to guarantee the successful realization of the project is the aim of this work package. Specific steps will be defined, working methods, procedures, responsibilities, sub goals and risks identified. The lead partner of the project will be in charge of the project management.
WP2: Analysis 
The requirements of the target groups will be analyzed and specific features will be worked out. Possible differences of the target groups will be considered. Based on the results of the analysis the need of adjustment of the existing CSR concept will be defined and recommendations will be expressed.
WP3: Transfer und pilot training course 
The training system will be adjusted according to the defined requirements of the target groups. While the training module for CSR-managers mainly requires adjustment processes the training module for CSR-trainers contains also aspects which have to be newly developed. The adjustment process will be continued after the pilot training course and critical aspects will be optimized. The adjusted training courses and training material will be tested by chosen pilot companies of the project partners under the supervision of experienced teaching staff.
WP4: Implementation
In the course of the implementation the adjusted and tested training concept will be put into practice by the project partners. CSR-managers will be trained in workshops and on the job by applying e-learning and ICT at their workplace. Those who have been trained as CSR-managers during the pilot training course will now receive a training as CSR-trainers. While learning on the job and applying their newly acquired skills, CSR-managers will implement CSR-management into their enterprises and will help them to optimize their competitiveness.
WP5: Dissemination and sustainable exploitation strategy 
Aiming at the long term implementation of CSR within the European tourism industry the project partners will take actions to promote, exploit and disseminate the project results.
Maria Petrucci
Associazione Italiana Turismo Responsabile
via Aldo Moro 16 / 40127 Bologna / ITALY
0039 051 509842
KATE, Center for Environment and Development
Blumenstraße 19, 70182 Stuttgart / GERMANY
0049 711 24 83 970

DOWNLOAD the analysis made by Universitat Autonoma de Barcelona


No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: