Leadership and Management in Sustainable Tourism:Professionalising project management
Suor Orsola Benincasa University of Naples
Naples, 8-12 July 2013
“Leadership and Management in Sustainable Tourism” is the first High Level European Summer School to address one of the most important themes in the tourism industry: how to improve sustainable tourism project success and monitor the benefits of funded initiatives . The Summer School is for project management practitioners, donors, policy makers, academics and entrepreneurs. It has been set up to launch the new methodology and qualification PM4SD™ “Project Management for European Sustainable Development”, with a board including representatives of UNEP, UNDP, NECSTouR, Euromed Heritage Programme, FEST, Jlag, Leeds Metropolitan University and Suor Orsola Benincasa University of Naples, Municipality of Frigento. The “Leadership and management in Sustainable Tourism” Summer School lasts 5 days and it has been designed to take place each year in a different European country. The 1 stedition will take place from the 8 th to the 12 th of July in Naples , and it will be hosted by the Suor Orsola Benincasa University of Naples .
The daily programme will be:
|8th July||from 10.00 to 5.00 pm PM4SD Practitioner Training Course|
|9th July||from 10.00 to 5.00 pm PM4SD Practitioner Training Course|
|10th July||Public Conference from 9.00 to 5.30 pm|
|11th July||from 9.00 to 12.30 Public Conference Continuation|
|11th July||from 2.30 to 5.00 pm PM4SD Exam|
|12th July||Field trip to Ercolano
(dropping off by 3pm at Naples airport or at your accommodation)
What is Pm4esd?
Project Management and Sustainable Tourism.
This combination forms the basis of PM4ESD «Project Management for European Sustainable Development», a new methodology and qualification for designing and managing tourism projects with success.
PM4ESD is based on PRINCE2® (Projects In Controlled Environments), a structured method for effective project management, the “de facto” standard used extensively by the UK Government and widely recognised and used in the public and private sector, both in the UK and internationally.
PM4ESD has been awarded by the UK Cabinet Office to be disseminated as a Best Management Practice and is going to be certified by APMG International (www.apmg-international.com), a leading Examination Institute which accredits training and consulting organizations, and manages certification schemes for professionals.
PM4ESD applies whenever an organisation, whetever public or private, needs to plan and manage a sustainable tourism initiative. It provides a guarantee for public authorities that the project will be transformed into concrete actions with clearly defined roles and responsibilities and that these actions will have a real impact on local communities. It helps governments and companies to plan transparently and not to forget that every action must have corresponding benefits. It is a practice to be adopted for participatory, transparent and effective management.
More information in the website
French article of the PM4ESD methodology in the website of our partner Voyageons-Autrement.com