PM4SD®: Boosting the success of Tourism Projects 2014 – 2020

The final conference of the T4EST –Training for European Sustainable Tourism Project is being organized in Brussels to present the first year performances of the PM4SD® – Project Management for Sustainable Development; How this certified methodology can boost the management skills of the tourism professionals and contribute to more sustainable and competitive tourism communities.

Testimonials of PM4SD® certified project managers, feedback from the speakers of the first high level Summer School Leadership and Management in Sustainable Tourism: Professionalizing project management, interventions of the European Union Institutions and advantages of applying to the EU Funds 2014 – 2020 through PM4SD® will be exchanged among  public authorities, private organizations, professionals, and stakeholders involved in the tourism sector.

T4EST logo

BRUSSELS,  19th September 2013 | 11.30 – 13.30
Provence-Alpes-Côte-D’Azur Premises.
62, Rue du Trône – Ground floor

Conference moderated by Dr. Xavier Font, Leeds Metropolitan University

11.15 – 11.30 Registration and welcome coffee

11.30 – 11.40 Opening
Mr. Massimo Baldinato, Member of the Cabinet of the Vice President Antonio Tajani (TBC)

11.40 – 12.00 PM4SD® what is next?; Results, Naples Declaration and FEST

Ms. Silvia Barbone, JLAG and Foundation European Sustainable Tourism (FEST) Director

12.00 – 12.15 LLP Tourism Projects and perspectives for improving tourism sector skills through Erasmus+ 
DG Education and Culture, Coordination of the Lifelong Learning Programme Unit or
Ms. Ute Haller-Block, Head of Unit Lifelong Learning: Leonardo da Vinci, Grundtvig and Dissemination, EACEA (TBC)

12.15 – 12.30 PM4SD®: A tool to smartly apply for EU funds for sustainable tourism
Ms. Alice Jude, Project Manager Cité Européenne de la Culture & du Tourisme Durable, NECSTouR Academic Board

12.30 – 12.45 Tourism Good Practices Impact on Local Economies
Mr. Mike Coyne, Advisor, Centre for Strategy & Evaluation Services

12.45 – 13.00 How is the Global Partnership for Sustainable Tourism assuring
Ms. Deirdre Shurland, Senior Consultant, UNEP-DTIE – Coordinator, Global Partnership for Sustainable Tourism, member of the FEST board

12.45 – 13.00  Closing remarks; Potential synergies between the European Tourism Indicators System-ETIS and PM4SD®
Ms. Cinzia De Marzo, DG Enterprise and Industry, Policy Officer Tourism Policy

13.00 – 13.30 Questions and open debate

13.30 – 14.30 Networking Lunch


The European Cohesion Policy 2014-2020 negotiations are coming to its end and the operational programmes are being finalized and submitted. Tourism is a vehicle for growth and job creation and as such it can benefit from both the indirect European Union instruments (the so called Structural Funds) and the direct programmes, mainly COSME (Programme for the Competitiveness of Enterprises and SMEs 2014-2020), as from the 1st of January 2014.

Tourism policy makers require effective management and monitoring methods to measure the results of their investments in the sector, while tourism entrepreneurs and academics lack of tools which increase their chances for access to finance and smartly implement their projects. PM4SD® provides the framework, rigor and tools to measure results and justify project investment in the tourism sector as it can be applied to any project size, thematic or subsector.

During the conference, you will learn more about the PM4SD® method and how your organisation can benefit from using PM4SD® to make your tourism projects successful. We will distribute research and knowledge-based assets, facilitate the use of PM4SD® as standard methodology in tourism projects, share tourism management tools, products and best practices.

More info and registration at


During the last years many tourism projects and funds at European level have not created the desired impact.  Many opportunities have been missed.  A change is due, for transforming European natural and cultural resources in sustainable attractions. I do wish that thanks to PM4ESD™ new project managers and policy makers will be trained to boost the tourism industry.

Gianni Pittella, Vice-President European Parliament

Project Management for European Sustainable Development (PM4ESD™) would be an ideal management tool to be considered for Mediterranean Partner countries: adapted to local needs of  both   public   sector  authorities  and  private  organisations,  it  could complement what has been accomplished through the Euromed Heritage Programme and instill a practice of participatory, transparent and “virtuous” management.

Christiane Dabdoub Nasser, Team Leader Euromed Heritage 4

 What it PM4SD?

Project Management and Sustainable Tourism is the basis of PM4SD®, a new methodology and qualification for designing and managing tourism projects with success. Through the implementation of T4EST, 100 professionals in Europe have been trained and certified in PM4SD®. The first PM4SD® Summer School was organized in Naples gathering representatives from international organisations such as the UNEP, European Commission, EIB, GIZ, Euromed Heritage Programme.

PM4SD® is based on PRINCE2® (Projects IN Controlled Environments), a structured method for effective project management, widely recognised and used in the public and private sector.

PM4SD® applies whenever an organisation, whatever public or private, needs to plan and manage a sustainable tourism initiative. It provides a guarantee for public authorities that the project will be transformed into concrete actions with clearly defined roles and responsibilities and that these actions will have a real impact on local communities. It helps governments and companies to plan transparently and not to forget that every action must have corresponding benefits. It is a practice to be adopted for participatory, transparent and effective management.

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